If you have ever wanted to be a part of something special, this is the perfect club for you!

When Don Collier opened Mountain Valley Winery in 1991, he wanted to offer something special for guests who often visited the winery. The idea of a wine club was discussed for many years and finally became a reality in 2008. It was decided that two times a year a shipment of 6 bottles would be sent out to Mountain Valley’s most loyal supporters.  The wine club members were able to choose which club they would like to join (Sweet, Dry, or Mixed) and prior to each shipment, the winemaker created a signature dry wine and a signature sweet wine just for the club!  Thus was born the Winemaker’s Select Club – the first of its kind in Tennessee.
The Winemaker’s Select Club still continues to this day and now includes wines from all the wineries along the Rocky Top Wine Trail.  With this club’s popularity, many other clubs have joined the ranks allowing our wine enthusiasts many different options to chose from.

 Wineries on the Rocky Top Wine Trail: Mountain Valley Winery, Apple Barn Winery, Hillside Winery, Mill Bridge Winery, and Sugarland Cellars


All Rocky Top


15% Off All Wine (In-Store and Online)

20% Off All Gifts (In-Store)

Discounted Event Tickets

Premium Tastings for you and a guest

Winemaker’s Select


No Sign Up Fee

Wines Made Just For You By Our Master Winemaker

30% discount on reorders of the specially crafted wine

(2) 6 bottle shipments per year (January & July)

Quarterly Case


No Sign Up Fee

Deep Bulk Discounts

Additional 20% discount off all quantity case orders

(4) 12 bottle shipments per year

Monthly 3 Pack


$10 Sign Up Fee (1x)

FREE Shipping!

Never run out of your favorite wines

(12) 3 bottle shipments per year

Artist Series


(4) 3 bottle shipments a year

Signed bottle from Artist and Winemaker

(1) signed matching artwork print each shipment
Limited Series Wines

Wine Club Options